Did you ever wonder what happened to the places that Mike Hynson and Robert August visited in the The Endless Summer? The section where Mike and Robert got to a remote coastal village in Ghana has become one of the movie’s most enduring scenes – Although it was filmed over 50 years ago it captures the pure essence of surfing adventure in a way that has rarely been repeated. Filmmaker Jamie Tierney always wondered what happened to that little village and what the scene was like there today. One day he packed up his camera and hopped on a plane to Ghana, intent on finding out: This is what he found.
This past November marked the opening of the “What Music Means To Me” exhibit at the NAMM Museum Of Making Music. I was asked to create a short documentary that would accompany the photography of Richard Rejino.
Pretty cool to be able to say my work is in a museum!
Here’s the video in full…
Here’s what you’ll see at the museum. Go check it out and share what #MusicMeans to you!
I was recently contacted by The NAMM Foundation with an interesting and unconventional approach to their yearly PSA Campaigns.
They’d told me that all of the footage had been shot during an event in NYC called “Make Music New York” and was already compiled into a 12min video for NPR Music titled “What Happens When 350 Musicians Meet For The First Time? ‘100+ BPM'”
I’d edited commercial work in the past, but normally it’s commissioned, conceived, shot and then edited (all by one production company.) In this case it was already shot and NAMM believed that the footage had potential to deliver a message. I came up with a few different versions of titles that seemed to convey why this footage was so powerful. When I first looked at it, the coolest thing about it was how many different walks of life had been brought together to play music. It had an amazing sense of community and music was possibly the only tie that could bring all of these different people together.
After creating a Proof Of Concept, we contacted NPR Music and acquired the rights to the footage along with a no graphics master of their edit along with the music rights to Red Baraat’s composition.
It’s only now that I’ve realized that working together didn’t stop when this song ended on June 21st, 2014. It carried straight through the post-production process of this PSA and allowed us to collaborate with musicians and producers we’d never have otherwise.
In the first month since distributing the PSAs, they’ve already earned nearly $300,000 in free Television airtime having aired 2100 times. They’ll run nationwide in Spanish and English along with the number one TV station in Brazil for the upcoming year.
Super excited about this months EXTRA Every Third Thursday episode. (surprise, it’s not a 3rd Thursday!)
This idea had been suggested a few times in the comments and discussed in several production meetings. It actually seemed like quite the challenge. Which is amazing when you think about the crazy boards they’ve created.