I’m one of the first people to be interviewed for the new Signal Podcast! Such an honor to have one of my favorite clients interview me.
The Signal_Life Podcast is live so make sure that you subscribe! I can’t wait to see who Dave interviews in the upcoming episodes…
In Sports Productions it’s often easy to dismiss an edit as simply being a montage. Sports Production is one of the only forms of video production where it’s become acceptable to slap a bunch of A+ footage together over a killer track and (as long as everything hits a beat) you’re going to make something interesting enough for people to watch.
But everything has a story and in my opinion, your viewers desperately want some sort of linear content that pulls them through the piece.
I recently cut this commercial for C&C Yachts that makes for a good example of finding storyline.
When this project showed up on a hard drive there was ample direction provided on what shots it needed to begin with. The crew walking to the vessel was obviously the beginning, followed by some rigging shots.
When they got to the open water, it was suggested that it could be a mishmash of great shots. Which could have been great! But as I was looking through the footage and listening to the song I’d pulled for the rough cut, I’d noticed there was an amazing build in the track that couldn’t be ignored. The crescendo at 1:10, that’s my key edit. I’ll often place a marker on the song and select the best shot to fit that part of the track. Then I’ll actually build the rest of the edit around that moment. That moment is where your viewer is going to really “feel it.”
You’ll notice that the beginning of the edit contains of lot of shots of sailing upwind, which provides great action and works in unison with the build in the music.
Onboard shots of tacking and the crew trimming the sails gives a wonderful feeling of excitement.
As the viewer approaches the 1:10 minute mark the song finally crescendos. This is my key edit and what better way to hit that beat than with the raising of the spinnaker and see this puppy run?
Producer/Director/Cinematographer Onne van der Wal did an amazing job of pulling together various angles of this moment using a helicopter, on-water chase boat, and multiple GoPro Hero3 cameras positioned around the boat.
In summation, Hip Hop mogul Dr. Dre said it best “Make’em feel it” and adding that extra continuity into you edits to create storyline is a great way to achieve that.
Always fun and exciting to work on projects for Sonos. I like videos like this because it gives people a glimpse into what an average work day looks like for people like Boreta. Actually, it’s a lot my average day.
While I was editing this project, I ended up listening to an interview where he talks about how he makes music. Within a few days I had ordered a MIDI controller and started learning how to use Ableton Live.
Finding inspiration on the job, I love it!
This video makes me think back to high school. That uncertain time when someone asks you what you’re going to do with the rest of your life and unless you’re going to be a Doctor, the answer…”I want to make ski/snowboard films!” always seems a bit childish.
At the time (1999), there was no smartphones, no youtube, web video, Netflix, etc. Action Sports production consisted of creating VHS films once a year. In this early era of Action Sports post-production, if you shot the film, chances are you were the person editing as well. Which means having the specialized profession of an Action Sports Editor didn’t quite exist yet.
Luckily, the demand for post-production in the Action Sports genre has increased since the advent of social/web media, creating a nice niche for people like myself! So, go ahead and do something you love, get really good at it. It’s possible that the thing you want to do most with your life, might not have an official job title yet.