Tag Archives: none van der awl

Everything Has a Storyline

In Sports Productions it’s often easy to dismiss an edit as simply being a montage. Sports Production is one of the only forms of video production where it’s become acceptable to slap a bunch of A+ footage together over a killer track and (as long as everything hits a beat) you’re going to make something interesting enough for people to watch.
But everything has a story and in my opinion, your viewers desperately want some sort of linear content that pulls them through the piece.
I recently cut this commercial for C&C Yachts that makes for a good example of finding storyline.

When this project showed up on a hard drive there was ample direction provided on what shots it needed to begin with. The crew walking to the vessel was obviously the beginning, followed by some rigging shots.
When they got to the open water, it was suggested that it could be a mishmash of great shots. Which could have been great! But as I was looking through the footage and listening to the song I’d pulled for the rough cut, I’d noticed there was an amazing build in the track that couldn’t be ignored. The crescendo at 1:10, that’s my key edit. I’ll often place a marker on the song and select the best shot to fit that part of the track. Then I’ll actually build the rest of the edit around that moment. That moment is where your viewer is going to really “feel it.”
You’ll notice that the beginning of the edit contains of lot of shots of sailing upwind, which provides great action and works in unison with the build in the music.
Onboard shots of tacking and the crew trimming the sails gives a wonderful feeling of excitement.
As the viewer approaches the 1:10 minute mark the song finally crescendos. This is my key edit and what better way to hit that beat than with the raising of the spinnaker and see this puppy run?
Producer/Director/Cinematographer Onne van der Wal did an amazing job of pulling together various angles of this moment using a helicopter, on-water chase boat, and multiple GoPro Hero3 cameras positioned around the boat.

In summation, Hip Hop mogul Dr. Dre said it best “Make’em feel it” and adding that extra continuity into you edits to create storyline is a great way to achieve that.

Hodgdon Yatchs – Camanche Sneak Preview

As an Editor, you’re often given the opportunity to see things that aren’t available for the general public to see. “Sneak peaks” such as this rely heavily on building the anticipation within the viewer.

It’s a difficult concept to convey with editing, because if you were to strip this video down to just the raw footage, you’d have no idea what you were looking at. In fact, at this point in the build, it doesn’t look like anything‚Ķ it’s a paper weight. It’s my job to show you that it’s more like a rodeo bull before the gate opens.
Hodgdson EDIT v1.3.Still004

Hodgdson EDIT v1.3.Still005
Typically when I’m working on a edit, I’ll click around the clients website for a while and see what I can learn. As I was doing this on the Hodgdon Yachts website (which has some great eye candy, btw) I found an article from Yachting World that provided some pretty epic quotes claiming that this boat was “built solely to smash records.”
Hodgdson EDIT v1.3.Still002

I added those in to let the viewer understand exactly how big this bull is.
I’ve never really done a Hollywood style movie teaser for a boat (Can’t say anyone has!) I think it turned out great!