I recently finished Post-Production on a series for Epic TV featuring the beginnings of Marine Layer Productions. It’s a pretty amazing story that actually changed the way we view media.
Thinking back to 2010, I was cutting TV shows and feature length action sports films such as (The Art Of Flight) Back then, Action Sports films involved two years of shooting, three months of editing, World Premiere, tour stops, etc.
Seemingly overnight, the internet gives athletes the ability to completely control the way they communicate with the public and now we’re mainlining clips on a daily basis and I’m partially responsible for that. In 2011, shortly after witnessing what Dane was doing with Marine Layer, I’d begun a series with Erik Roner called “Roner Vision”. The concept was simple, sponsors pay athletes to do stuff, athlete brings you along to shoot action and edit it, you find an outlet that’s willing to pay for exclusivity to your videos (i.e. Network A or Epic TV) and that becomes the funding for an athlete to have their own personal production person.
With all of the amazing talent out there and the easy access to shoot, edit and create our visions. It’s an exciting time to be in Video Production!